What is Professional Coaching?

A professional coach partners you to identify your patterns, determine what is within your control and how you can tap on your strengths to thrive in today’s dynamic work environment, with greater clarity, confidence and resilience.

In coaching sessions, you will be challenged with thought-provoking questions. The collaborative brainstorming will help shape you to be the role you aspire to be, be it an inspiring leader, an influential individual contributor or a trust-worthy team member.

Some positive outcomes are: you will be the catalyst to help your team members cultivate a growth mindset, be collaborative and agile to navigate the changing business environment and/or influence stakeholders to support your proposals. The opportunities are limitless.

A successful professional coaching partnership helps transform your life.

Are you ready to scale to greater heights with Ceron?

The following is a simple "MEAL" coaching framework which Ceron uses to deep dive into her clients' values and beliefs, which has a direct correlation to behaviors and mindset. Ceron shares her leadership and coaching experiences regularly on LinkedIn. The following are extracts from her LinkedIn posts.

This word has a different definition to each individual.

To one person, it equates to doing a special project to potentially change the world. This came from an e-commerce talent I was hoping to help recruit into our local business unit.

To another person, it appears that she is continuously in a PR mode to engage stakeholders, based purely on my observations.

To me, I explained to our intern how I ended off a work day with a deck to support a local business unit, as it is meaningful to me. That off set a ‘meaningless’ piece of work I had to complete mid day. That is how I managed to sustain my energy level.

I took up part time courses in Digital Marketing & Analytics in 2018 and a Flexi Masters in general management in 2022. I was not burnt out even though I was a full time employee both times. To add on, I did not aim to pass both courses, I aimed to score.

When I realised that some assignment mates aimed to ‘just pass’, I knew I had to do more. It is not fair for everyone to put in the extra efforts when our goals are not aligned and yet I did not want to compromise on my outcomes.

I did not feel burnt out as I enjoyed the learning process. From my observations, burnt out happened to individuals who no longer enjoy what they are doing, either they are no longer challenged or unable to see the purpose.

My favourite interview question is ‘what is your greatest achievement?’ What I look for in the response is, how do you frame your goal, followed by how you achieved your goal. Let your personality shine and stand out from your competition.

RE Lee was hired as my intern as she demonstrated her resilience and determination. She started training in Jan the prior year, in preparation for a half marathon less than 6 months later. She was not a regular runner to start off with. Her story was similar to mine but my progression was in phases over a year's timeframe. So I admired the ambitious goal she set for herself and achieved it through sheer discipline.

For some people, the definition of learning is to acquire new technical skills. So if you are a marketing professional, the past year, you could be learning how to create content using AI tools so you can generate digital marketing content at scale and speed to drive your organisation’s ambition to accelerate digital commerce.

For others, learning is picking up soft skills. Some have an innate ability to connect with people from all levels. Most will need to learn it through the hard ways such as stepping on the wrong toes and suffering the consequences. The smarter approach is to observe how people magnets make everyone comfortable and through trial and error, progressively develop his or her natural approach to connecting with people.

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